Franchising is a business strategy that can be used to grow customers and market share. By forming a strategic alliance around a marketing system, franchisors and franchisees work together to create an image in the minds of their customers about how the company's products and services can help them.
Our business model, where independent entrepreneurs - franchisees or franchisors - work together and succeed together, based on dialogue and trust, is truly unique. I am immensely proud of the work that we do at the EFF in ensuring that our Code of Ethics is understood and upheld by the franchise industry.
Didier Depreay, EFF Chairman
THE EUROPEAN FRANCHISE FEDERATION
The European Franchise Federation is the leading advocate for the franchise industry in Europe, whose goal is to develop and promote the franchise business model. Our members are national franchise associations committed to ethical franchising and sharing best practice within our growing industry community.